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February 08, 2001
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>BETHLEHEM, PA--Employers can increase the effectiveness of their college recruiting efforts without breaking their budget, according to the students they hope to hire.

Seniors surveyed at five U.S. universities suggest that employers:

* Host information sessions about their companies on campus at least once each semester.
* Give students as much detail as possible about their prospective jobs.
* Send enthusiastic and straightforward company representatives/recruiters to conduct campus interviews.
* Promote their campus visits and job openings through the college's career center.
* Help students visualize their careers with the company.

Many of the recruiting practices recommended by students have few if any associated costs, according to Troy Behrens, author of the survey and college relations manager for Siemens Building Technologies. The survey results appear in the Winter Journal of Career Planning & Employment published by the National Association of Colleges and Employers.

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