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Advertising—News


09/26/2003
Volume of Help-Wanted Ads Declines Slightly

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The volume of help-wanted advertising fell in August, according to the Conference Board's Help-Wanted Advertising Index. The index dipped one point in August to 37. In June and July, the index remained at 38.

In the last three months, help-wanted advertising rose in seven of the nine U.S. regions. Largest increases occurred in the Mountain (19.3 percent), East South Central (8.0 percent), and Pacific (6.0 percent) regions. Declines occurred in the Middle Atlantic (-10.5 percent) and South Atlantic (-5.7 percent) regions.

"With the economy on the upturn, a labor market turnaround may finally develop," says Ken Goldstein, an economist with the Conference Board.. "After shedding nearly 3 million workers, layoffs have stabilized and could start slowing down. But while total job advertising volume is stabilizing, it is at very low levels."

The Conference Board surveys help-wanted advertising volume in 51 major newspapers across the country every month.


Latest seasonally adjusted results follow:

Aug. 03
July 03
June 03
Aug. 02
National Index
37
38
38
41
Proportion of Labor Markets With rising Want-ad Volume
45%
35%
75%
27%
Jobless Rate
6.1%
6.2%
6.4%
5.8%

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